Close your eyes and imagine a clear blue sky with a bird soaring through the clouds, gliding on the wind, and zooming across the sky. For some people, this is all they can do – imagine. They don’t know what the sky looks like or how to perceive a bird. In their minds, there is only one color – black.
To help millions of blind people and prevent blindness and visual impairment globally, Noor Dubai launched the #SukukAlNoor campaign in partnership with Mohammed Bin Rashid Global Centre for Endowment Consultancy and National Bonds.
The campaign aimed to collect 100 million Dirhams to help 300 million patients, and the response was overwhelming. Within just a few days, the campaign successfully raised the targeted amount, showcasing the generosity and support of the community towards a noble cause.
Noor Dubai’s dedication to preventing blindness and restoring eyesight has been life-changing for many, and this successful campaign is just the beginning. We can all make a difference in the world, one donation at a time.
Project
#SukukAlNoor
Client
Noor Dubai
What We Did
Creative, video editing, media buying, and social media content
